Sketchbook, a product developed under Autodesk’s consumer group, is a drawing application on all platforms, targeting all demographics from amateurs to pros. It has been one of the few profitable products under Autodesk Consumer Group with worldwide popularity.
Ren joined the Sketchbook team in the Shanghai office from 2014 to 2015 as both a lead product designer and an art director, focusing on the core drawing experiences and content creating.
They had 10 million MAU during Ren's tenure. The annual revenue from 2014 to 2015 was roughly $240 million by a 50-ish team.
The detailed case studies are below.
Designed features that helped transition Sketchbook from perpetual-based to subscription-based licensing.
Created drawing assets that enable, educate, and inspire Sketchbook members.