Honey, based in LA, is an eCommerce company with the mission to save each American household $1,000 per month. It was founded in 2012 and acquired by PayPal for $4 billion in 2020.
Ren joined in 2016 as the 20th employee. His output has evolved from building the first bunch of pixels to design systems and teams. Currently, he is the Head of Design, overseeing a group of 20.
During his tenure, Ren helped grow the user base from 500K to +30M. In 2020, Honey also saw the highest annual revenue of +$300M. Collectively, they have saved their members $7 billion.
The detailed case studies are below.
Building and empowering a LA first-tier high-performing team of Product Designers and Visual Artists at Honey.
Building and maintaining a robust product design foundation through all 0-1 Honey product features and design systems.
Driving and then collaborating with our in-house creative team on creating branding essentials and templates.
Helping create Honey branded products for our employees, partners, and investors, from sneakers to office interior design.