Back in 2017, the team was creating designs from scratch for every single project. Huge inconsistency and velocity problem. Brand Book 2.0 was just released, we needed to bake it to our product design as well. It was also the time when the Atomic Design System emerged in the industry. We learned it and quickly applied it to our design.
In order to support Product, Marketing, and all other departments in the need of 'magical moments', I built a Visual Art team inside Product Design to fulfill this mission in 2017. With the team and works growing, the need to create a library for reusable assets was also growing. Together with our Visual Art team of 2, we created the Honey Visual library.