Before we staffed an in-house creative team, I was wearing multiple hats. One of them was leading the creative & brand side of design works. Other than driving Brand Book 2.0 at the strategic level, I've also helped other tactical-level marketing initiatives from explainer videos to the production of TVCs.
Till 2016, our main ways of explaining ‘How Honey Works?’ were either image or text-based due to limited budget and capability. As we were designing the new landing page, we made a consensus to test the new format of video. I took it over, driving it from creative direction to final production.
The final production video is as below. (This is a 26 seconds version)
Once our Honey in-house creative team has been fully staffed, I delegated all the creative direction and production responsibilities, so I could focus more on the product design. By building the brand book, my influences still remained in all marketing initiatives. Below are selected high-performing TVCs with my help.
Watch more of our TVC?
Go check our Youtube page.