With me promoted to the Head of Design in 2019, one of my most important tasks was to design Honey Design's culture that can guide, motivate and champion us. The entire company has been product and engineer driven for years. How might we build a culture to guide the design team first and then influence the whole company to be more design-driven and user-centric?
We had well-crafted company charters by the leadership team from day one. Our CEO has been preaching to us on weekly basis. However, there was still a gap in how these broad statements can be translated into more specific ones for each functional department.
Without the charter, the team was treading the mud at every layer from the top big picture to bottom surface works.
The entire process was bottom-up. Instead of me dictating everything, we ran lots of workshops and discussions and finally ended up with the results below.
I explored both externally on what are peers' charters look like and internally on what are our company and team goals for this and upcoming years. For the vision part, we decided to continue using Honey's company vision but with design reinterpretation. For the mission part, we wrote one by aggregating all of our team and company goals.
Then, I put everything into this outline by splitting them into 4 pillars: The Why, The Who, The What, and The How with the reinterpreted vision, mission, and values.
Once everything is finalized and organized in Notion and Figma. Preaching constantly to the team with real examples is the key to ironing these in our DNA. You can see in the 'Who we are?' part, I even included our team members' true stories as examples. It strengthened the idea of 'This is OUR values, not values I made up and force on everyone.' (Only showing the Why and Who parts below)