Aqkleen

Yama Lab

Water Pollution in China has been among the Country's Worst Environmental Issues. The urge for cleaner water has never been stronger with the growing cancer rate resulting from water pollution each year. Aqkleen is a Shanghai-based startup dedicated to giving each Chinese household the cleanest water. The founder came to me in mid-2015 with a rebrand ask, in order to acquire more customers and gain more revenues.

The ASK
HMW refresh a water cleaning brand with more trust, meanwhile stand out more among its competitors?
The impact
The sales went up 2X the next year after releasing the new brand. Customers grew more loyal to the brand due to the more trustworthy look and feel.
Results
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