Swag & Workspace –
5M Honey Sneakers

It was the time around we were closing on 5 million users, CEO came to me with a 'Fight Club' like task. We were going to make a unique 5m milestone swag to our employees, investors, friends & families that the industry has never seen before. Finally, we decided to use my newly acquired skills that years: Sneakers Making.

We didn’t hire any sneaker design agencies. Instead, I drove the project in stealth all by myself. The list of my jobs is below.

• Defining design principle
• Early concept sketching
• Prototype developing
• Selecting the final direction from 3 variants
• Sourcing materials and manufacturers.
• Overseeing the manufacturing
• Final products delivering

Quotes from our employees after receiving this secret gift on the night of acquiring 5 million Honey users.

I’ve never seen such a unique company swag like this. Will frame it in a glass class and will never wear it!